A retro-futurist claw machine arcade blending Japanese arcade culture with neon-soaked, tactile design. Contributed to the store layout as well as the launch graphics and logo, shaping the venue's identity from the floor plan up to the signage overhead.
The visual language draws on distressed halftone textures, VHS-era grain, and bold Japanese-inspired type, carried through the logo, wayfinding, launch billboards, and the in-store "trade-up" prize system that lets players exchange smaller wins for bigger ones.